Avamore Capital, the London based short term and bridging finance lender, has internally promoted Sabinder Sandhu to Head of Operations and Marketing. Previously Marketing Manager, she will now be leading a team of three that work across both functions. The team will ensure a seamless service for clients and promote the Avamore brand. Sabinder has also been made Vice President.
Sabinder has been with the lender since 2018, when she joined as a marketing coordinator. Over the last few years, she has been involved in expanding and developing the lender’s brand and worked on their sales approach. This work has contributed to a growth of 197% in both inquiries and leads year-on-year.
Sabinder Sandhu, Head of Operations and Marketing at Avamore Capital, said: “Having grown with the business, this is an exciting next step, as I have always considered the two functions to go hand in hand.
“I believe it’s important to consistently review and improve our internal practices, as well as find ways to enhance the Avamore brand in the market.
“Furthermore, in my capacity as a vice-president at the company, I am looking forward to working closely with the principals and being more involved in strategic planning for future business growth.”
Nikolay Petkov, principal at Avamore, added: “Sabinder has been an integral part of Avamore since the early years of us starting out, and has progressed her way up the team, proving she has the key knowledge and attributes to execute this role effectively.
“Every decision she makes she does with careful consideration, and has not only Avamore’s best interests in mind as a business, but she also cares deeply about the company’s culture and, most importantly, for the whole team.
“She has driven a lot of positive changes at Avamore and has always led by example with her hard work, integrity and dedication.”
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