Craig, who previously worked for Sainsburys Bank, has a wealth of knowledge in product, services and innovation design. He has also held roles for NatWest and Tesco Bank.
In this new position, he will focus on the bank’s digital products and channels to ensure customers have a great experience with Shawbrook, leading a team of designers, thinkers and makers.
The bank plans to further boost its team with at least another 100 new hires by the end of next year. This will be in a variety of roles from developers, cloud and data engineers, product and customer experience designers and technology and data-related roles.
Craig McPheat said: “The world beyond finance has been disrupted in recent years.
“Never has it been more important to understand the individual needs, issues and expectations of our customers in the environment we serve.
“Shawbrook Bank has made amazing strides in delivering products that recognise a customer’s individual circumstances and requirements, whether as an individual or a business, and in recognising how technology can help solve their problems.
“But we’re only getting started and I’m thrilled to join at this exciting time in order to build delightful, accessible and easy to use services for our customers by embracing real business agility, flow, and critical thinking in our product development.”
Marcelino Castrillo, CEO at Shawbrook Bank, added: “We continue to rapidly deliver new products and services into the market, building great customer experiences in-house and collaborating with fantastic partners by leveraging the digital connectivity we have enabled.
“It’s this pace of innovation and delivery that’s helping us to attract some of the best talent in the industry, and Craig joining us at this time is another great example.”
Stuart Doignie, head of fintech strategy and commercialisation at Shawbrook Bank, stated: “Customers choose Shawbrook for our ability to understand their circumstances and to provide them with the finance they need quickly and seamlessly.
“Technology and data play a significant role in that, but it’s our focus on simply creating brilliant customer experiences that makes the difference and is what helps us attract great talent into the organisation.
“People of Craig’s calibre and experience are in high demand, not least in the wider fintech arena, so I’m delighted he’s chosen to join us and the journey we’re on to redefine what a specialist bank can be.”
Original article featured here…
Shawbrook recently appointed a new director, Matt Fannon, to its Corporate Lending team. This is part of an extension of the bank’s presence across Leeds, Yorkshire and the North East.